Learn how to implement an effective web style guide (17 May 2004)
A style guide should begin with a definition of the top 3-5 audiences the website is trying to reach. This is crucial in establishing alignment within the organization on what the core purpose of the website is.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_05_17_web_style_guide.htm
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