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Wicked Innovation (14 May 2004)
Honesty compels us to admit that dishonesty is often a superb innovation strategy. Compete-with innovators have little choice but to grow a bit trickier and more deceptive in their own security investments, creating tools such as the online 'honey pots' that use dummy credit card data to lure in and trace hackers. Wicked compete-against innovators, ironically and inevitably, will increasingly drive innovation in compete-with markets. The single most important lesson pathological innovation teaches is that the economics of cheating play as great a role in defining value as the economics of adoption. You’ve got to love that.
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