Web content management a process, not a project (10 May 2004)
The quality of search on many websites is awful. Most organizations would simply not countenance having their reception area in the mess that their search engine is in. Yet far more people pass through their search engine every day than through their reception.
One of the reasons organizations do search so bad is because they see search as a project. Someone decides a search engine is needed. A specification is prepared and software is bought and installed. Then, the team moves on to the next project.
In all likelihood, the search engine has not been properly optimized. It is certainly not being optimized on an ongoing basis, based on observed search behavior. Nor are people trained to write quality metadata when they publish content. Nor is the quality of this metadata monitored. So the quality of search gets worse and worse.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_05_10_content_management_process.htm
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