We Do It Our Way (06 Jun 2003)
Itís tempting to assume that as we increasing use the same products, eat the same food and watch the same TV, the differences between our societies will erode creating a homogenous human landscape Ė more and more people buying into fewer and fewer brands. Take the Irish pub for instance Ė from the shambles of the Afghan capital, Kabul, to the Las Vegas Strip, thereís a corner of every foreign city thatís forever Irish. Or is there? The further you travel and the closer you look at what communities are buying, and how they use them, itís clear that the consumer is subverting the plans of the global marketeers.
Article URL: http://www.bbc.co.uk/radio4/science/wedoitourway.shtml
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