Most People use Two Media Simultaneously at least some of the Time (06 May 2004)
More than 70% of consumers, at one time or another, use media simultaneously, according to a new survey. The Media Center and BIGresearch have produced the Simultaneous Media Usage Survey based on consulting 13,414 people in October 2003, which shows what combination of media people enjoy using together. Key findings include:
* Going online is the top simultaneous medium for radio listeners.
* Newspapers are the best companion for television watchers.
* Simultaneous usage continues to grow.
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