Caroline's Corner: A Farewell to Pop-Ups (04 May 2004)
Do you remember the olden days on the Web, when we'd watch participants struggle because they didn't know about scrolling? And they'd only click on a link if it were blue and underlined?
At that time, the rule for pop-ups was simple: "Pop-ups: just say NO".
Gradually I started to notice that pop-ups weren't confusing my participants. Providing the pop-up conformed to certain rules, it was just fine. After some e-mail discussion with Carl Zetie of Forrester Research, we formulated the "Jarrett-Zetie Rules of Pop-ups". If a pop-up satisfied all of the five rules, then it was likely to be usable.
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