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The power and problems of public media (03 May 2004)
Not surprising. But what was worthy of note was that each individual viewer had differing expectations depending upon the particular circumstance in which they found themselves when they turned on the TV. If it had been a very busy day, for some the best cure was to "veg out" in front of the TV for passive entertainment. Or perhaps they were up for intellectual stimulation, for an experience of time well-spent. Were they prepared to engage, and be challenged, by television, or simply use it as wallpaper, as background for routine household activities? (Itís remarkable how much television viewing is accompanied by folding laundry. When else can a working mother - and none of the men said they folded laundry ó catch up on household chores?)
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