Government criticises Telecoms Market and Support for Consumers (30 Apr 2004)
Ofcom should undertake a research programme into the information needs of consumers. Oftel claimed to place the consumer at the heart of its work, yet adopted a hands-off approach to consumer information, allocated a small proportion of its resources to improving consumers' knowledge, and assumed that consumers conformed to a model of "rational" behaviour. Where the market is complicated and changing rapidly, however, there is a greater, rather than a lesser need for the regulator to understand consumer needs.
Article URL: http://www.usabilitynews.com/news/article1611.asp
Read 742 more articles from Usability News sorted by
Next Article: Instrumentation: The Game Composer's New Challenge