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The Art Of Indecision (Programme 1) (20 Apr 2004)
Thereís a whole science of decision-making out there - professors no less, being paid good money to teach people how to make decisions. Sounds daft? Well, as Ian Peacock discovers in this forst foray, the modern world is so full of choice that us humans simply canít cope anymore.

The result is we choose not to choose.

In a world of high-street fashion, most of us wear black. Give us 30 flavours of ice-cream and 75 percent of people go for chocolate or vanilla. And given the option of twenty potential mates, it seems looks win out over personality nearly every time. Now you know why we need those professors. Life really is a bowl of cherries, but which one do you eat first?
Article URL: http://www.bbc.co.uk/radio4/science/artofindecision.shtml
  28.58    (Science)  

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