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The Evolution of Corporate Web Sites (28 Apr 2004)
In the early years of Web design, Web publishing was utilized mainly as a broadcasting medium. This is obvious in the terminology used to describe Web readers at that time-they were most often described as 'viewers' or an 'audience', rather than active 'users' as we think of them today. This culminated in 1997 with the brief rise and fall of 'Push' technology and 'multi-casting', both of which aimed to deliver content and advertising directly to people’s PCs like a television broadcast.
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