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Bunnyfoot Research into Pop-Ups shows Users Hate Them (23 Apr 2004)
The average time from a pop-up ad frame appearing and the clicking of the close button was 2.5 seconds, the average time for a company name or logo to appear in a pop-up is 8.2 seconds
Article URL: http://www.usabilitynews.com/news/article1608.asp

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