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Designers challenge UCD to be People-Centred (16 Apr 2004)
Their argument is that UCD takes a more scientific, and therefore reductive, view of people and their behaviour, whereas ethnographic types of research yield insights that inform design as well as functionality. They were perhaps the most controversial speakers, labelling HCI as cognitivist and criticising businesses for their lack of interest in real people.
Article URL: http://www.usabilitynews.com/news/article1640.asp

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