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What they didn't teach me in Design & Usability school (05 Apr 2003)
As I understand it the trouble is that many usability engineers come from experimental psychology or research backgrounds, and theyíve received no training or encouragement towards a more pragmatic view of their contributions. There are many ways to keep scientific integrity intact, while still offering subjective contributions to design choices. It starts by remembering that skills (and usability methods) are the means, not the ends. Itís the result that really matter to customers. Who cares what research method was used or what the margin of error of the survey was if the result is a better product? Never fixate or obsess about the skills, unless youíre certain that they really impact the quality of the decisions or the final design.
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