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Entertainment Experience First, Videogame Second: The Making of the Return of the King (24 Mar 2004)
One secret of the success of EA Games, Young said, is what the company calls "X'ing" -- identifying the core (or "X") of a title, and making sure that the development team understands that "X" and is capable of communicating it back to the producers. It sounds simple, Young said, but reaching that level of product focus is one of the keys to successful game design.
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