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iFly (26 Mar 2004)
BMW, for whatever reason, failed to do sufficient user testing and usability studies up front or received inaccurate data on the usability of their product. For that, they are paying the price of extremely negative press. Yet they have displayed some level of audacity to even try a stunt like this. Recognizing the increasing complexity, they are attempting to do something about it for they are in a position to do so.
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