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Do you 'google'? Understanding search engine use beyond the hype (05 Mar 2004)
Instead of focusing so much rhetoric on the popularity of one proprietary technology, it would be better to focus on users’ actual experiences online. Although Google is a very powerful and helpful service, many people do not use it, do not know about it, or even if they use it they may not know how to do so well (Hargittai, 2003a). Those who study technology use and those who contribute to new systems development must remember that average users are different from expert user populations. I like Google as much as many other Google users. However, we should not let our own experiences taint our view of millions of people’s Web experiences that do not include a visit to or the use of an advanced search query on a search engine, ever.
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