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Risks of Quantitative Studies (01 Mar 2004)
If twenty people study download times, nineteen will conclude that faster is better. But again: one of every twenty statistical analyses will give the wrong result, and this one study might be widely discussed simply because it's new. The nineteen correct studies, in contrast, might easily escape mention.
Article URL: http://www.useit.com/alertbox/20040301.html

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