Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | about this site

Metadata: seven tips for writing better keywords (01 Mar 2004)
Who are you trying to say it to? Write for how your target audience searches. Writing is a form of communication. You need to understand how your reader thinks. Use the keywords they use. That significantly increases the chances of them finding and reading you.
Article URL:

Read 397 more articles from Gerry McGovern sorted by date, popularity, or title.
Next Article: Nathan Shedroff: The InfoDesign interview
This site is a labour of love built by Chris McEvoy