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Metadata: seven tips for writing better keywords (01 Mar 2004)
Who are you trying to say it to? Write for how your target audience searches. Writing is a form of communication. You need to understand how your reader thinks. Use the keywords they use. That significantly increases the chances of them finding and reading you.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_03_01_keywords.htm

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