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Why Google is such a great brand (09 Feb 2004)
Before the Web, it was easy to pretend. Organizations controlled the message much more effectively. Customers had very little access to information. A clever advertising and PR campaign could paint a wonderful picture. Did you ever meet a new employee three weeks after they joined your organization? Did they look a little down? Did you ask them what was up? Did they reply: "It wasn’t like this in the interview. You seemed really organized." That doesn’t happen so much anymore, does it? They go to Google now. They find out all sorts of things.
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