What makes a great website? (02 Feb 2004)
All the text is active on the Microsoft homepage. It uses words such as: make, watch, prevent, check, get, how, try, see. There is not a word wasted. The text is not just written in an active voice. Practically all the text is linked. The whole page is alive with calls to action and the ability to immediately act on those calls.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_02_02_ms.htm
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