Beyond Borders: Web Globalization Strategies (26 Jan 2004)
If your Web site is not designed for or understood by a global audience, you are excluding an estimated 200 million people, according to John Yunker in Beyond Borders: Web Globalization Strategies. Yunker contends, "Web globalization will open your organization to virtually unlimited opportunities, but also many risks" (p.3). It is these opportunities and risks that Yunker examines in his book.
Article URL: http://www.stcsig.org/usability/newsletter/0401-yunker-review.html
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