Designing Web Sites for Every Audience (26 Jan 2004)
I liked this book from the very first page, where it starts with these words: "During my thirteen years as a marketing consultant, one of my most persistent tasks has been to remind designers and other creative types I work with to think first of their audience. Sounds easy, but this is a huge challenge. You want the art and design to speak for themselves, regardless of who sees the work. But in marketing itís crucial to know who your market is and what they need to see."
Author Ilise Benun looks at the web from a refreshing perspective, tying marketing and usability together through a common interest in understanding the people who use a web site.
Article URL: http://www.stcsig.org/usability/newsletter/0401-benun-review.html
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