Words come before looks in web design (26 Jan 2004)
Advertisers tend to think in intervals of 30 seconds or less. This has a huge influence on the type of communication. It becomes much more emotional and visual. The Web is a very different world. The Web is a result of an increasingly literate consumer. It is no surprise that the Web started off in universities. The Web works better with facts rather than emotions.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_01_19_ad2.htm
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