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Lost In Translation--Japanese and American Gaming's Culture Clash (21 Jan 2004)
Although many game developers and publishers speak of a truly worldwide videogame market, making a title popular in all of the major territories is still a tantalizingly difficult prospect. But nowhere is this problem more marked than in the gulf between Japanese and American/European tastes. It's easy to dismiss this cultural chasm as unbreachable. But with hundreds of thousands and possibly millions, of extra sales at stake, it's worth taking a minute to look at some of the issues and possible solutions that crop up when trying to transition titles between the West and Japan, and vice versa.
Article URL: http://www.gamasutra.com/features/20040121/carless_01.shtml

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