Web design: never let an ad agency near your website (19 Jan 2004)
Branding on the Web is about successful task completion, not fancy images, or heaven forbid, Flash. I ask my audiences: "What do you do when you see a Flash intro?" Almost in unison, they chant: "Skip Intro!" (Why, there’s even a website called skipintro.com.) What is a Flash intro except a fourth rate TV ad by someone who knows that they will never get the chance to do a real TV ad?
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_01_19_ad1.htm
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