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Personalization is not Technology: Using Web Personalization to Promote your Business Goal (12 Jan 2004)
Personalization may be tough to define and hard to measure, but it doesn't require a rocket scientist or piles of cash to accomplish. As with most business initiatives, developing that first business requirement and making the first commitment, right or wrong, is the hardest step.
Article URL: http://www.boxesandarrows.com/archives/personalization_is_not_technology_using_web_personalization_to_promote_your_business_goal.php

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