Solomon Asch - Conformity (09 Dec 2003)
Every day we try to fit in. We may like to think we're individual but most of the time we don't actually want to stand out too much. It's this idea of conformity that the American social psychologist Solomon Asch studied in the 1950s, using nothing more complex than straight black lines drawn on pieces of card - it's one of the classic experiments in psychology.
Article URL: http://www.bbc.co.uk/radio4/science/mindchangers1.shtml
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