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Avoid Santa Claus approach to content management (15 Dec 2003)
Taking a technology approach to content management is like writing a letter to Santa. The letter is full of requests for all the coolest tools. It asks for everything. The toys must integrate with this and that. They have to be cutting edge, robust and scaleable. They have to be personalized and customized.

Often the only software that meets everything on the wish list is big, expensive, cumbersome, and really difficult to use. Content management software should begin with the needs of the editor and writer, not with the demands of the IT manager.
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