Building a Vision of Design Success (11 Dec 2003)
A vision can come initially from one of two places: the leader can create it or recognize it. Itís another fallacy that folks think leaders must be the source of all ideas-they donít. A great leader should be just as capable of recognizing an idea as well as dreaming one up-in fact, more the first, which is more scalable. So: a leader has either come up with an idea (the current site doesnít allow us to realize a new business model; we need to redo it) or may recognize one (our usage numbers are in decline-marketing says people think we donít have what they want; user research says itís hard to find anything on the site, I just read this article on findability-hmm, I wonder if there is something there).
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