Sony's dancing robot hits the mark (09 Dec 2003)
Its target audience is the non-traditional gamer and technophobe. The sort of person who has trouble configuring their internet preferences.
According to TBWA's research, a lot of people think you need to know how to operate a computer in order to use a Playstation, or that the Playstation is some kind of home computer.
Article URL: http://news.bbc.co.uk/1/hi/magazine/3301551.stm
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