Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | about this site

Automated Email From Websites to Customers (08 Dec 2003)
The very best subject line in the study was "Order has shipped." In fact, it was so good that many users didn't open the message. This is fine if your message contains no additional information that requires the user's immediate attention. Users typically saved such messages and said they would open it if the package didn't arrive and they needed the tracking number.

A good subject line is gold. Invest accordingly in writing the copy.
Article URL: http://www.useit.com/alertbox/20031208.html

Read 328 more articles from Jakob Nielsen sorted by date, popularity, or title.
Next Article: Expensive frilly underwear - worth every penny?
This site is a labour of love built by Chris McEvoy