Is navigation useful? (09 Jan 2000)
For almost seven years, my studies have shown the same user behavior: users look straight at the content and ignore the navigation areas when they scan a new page. (Remember, users almost always scan - they rarely read carefully online.)
The big picture of user behavior has held constant as the dominant browser has cycled through Mosaic; Netscape 1, 2, and 3; and IE 4 and 5. It is clearly a fundamental phenomenon. Seven years of user studies; six browsers; three software vendors; one user behavior.
Recently, my findings have been confirmed in independent studies by several others. This is truly a general phenomenon that characterizes user behavior across sites and studies.
Article URL: http://www.useit.com/alertbox/20000109.html
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