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Date Popular   Title
Nov 2001  *  18 10 Best Intranet Designs of 2001
Dec 1994  *  10 1994 Design of SunWeb - Sun Microsystems' Intranet
May 1995  *  4 1995 Design of Sun Microsystems' Website
Nov 1998  *  22 2D is better than 3D
Dec 1992  *  5 A Layered Interaction Analysis of Direct Manipulation
Jul 1996  *  6 A review of Slate Magazine
Sep 1996  *  2 A Web Design Expert Reviews the Candidates' Sites
Oct 2003  *  19 About Us : Presenting Information About an Organization on Its Website
Nov 2005     Accessibility Is Not Enough
Nov 2004  *  10 Acting on User Research
Jan 1999  *  2 Advice for Designing Vast Web Archives
Jul 1999  *  16 Affiliates Programs
Sep 2003  *  15 Alertbox #200
May 2000  *  8 Alertbox Five years retrospective
Jun 2005     Alertbox: Ten Years
Apr 2003  *  15 Alternative Interfaces for Accessibility
Jul 2005     Amazon: No Longer the Role Model for E-Commerce Design
Jun 2005     Archiving Usability Reports
Feb 2001  *  32 Are Users Stupid?
Dec 1991  *  9 Assessing the Usability of a User Interface Standard
Apr 1999  *  2 Assumptions for Productivity Calculation
Feb 2005     Authentic Behavior in User Testing
Dec 2003  *  19 Automated Email From Websites to Customers
Jun 2001  *  34 Avoid PDF for On-Screen Reading
Feb 2006     Avoid Within-Page Links
Jun 2002  *  1 Avoiding Bias from the Survivor Effect
Feb 2002  *  10 Avoiding Commodity Status
Apr 2004  *  14 B2B: Help Your Fans Convince Their Bosses
Sep 1995  *  1 Bass Curves for the Diffusion of Innovations
Mar 1997  *  101 Be succinct: how to write for the Web
Jul 2002  *  9 Becoming a Usability Professional
Mar 1998  *  18 Better than Reality: A fundamental Internet principle
Nov 2001  *  25 Beyond Accessibility: Treating Users with Disabilities as People
Aug 1995  *  3 Beyond Being There
Jul 2004  *  17 Beyond the Buy Button in E-Commerce
Dec 1998  *  6 Bill Gates' shopping list to build the Internet Desktop
Nov 1997  *  4 Book review: Esther Dyson's Release 2.0 gives strategic vision for the network economy
May 2000  *  3 Boos Demise
Jan 1997  *  4 Browser Usage Statistics
Sep 2004  *  22 Bush vs. Kerry: Email Newsletters Rated
Jul 2004  *  12 Card Sorting: How Many Users to Test
Oct 2002  *  7 Celebrating Holidays and Special Occasions on Websites
May 2004  *  34 Change the Color of Visited Links
Dec 1997  *  28 Changes in Web usability since 1994
Dec 1994  *  4 Characteristics of Usability Problems Found by Heuristic Evaluation
Sep 2004  *  23 Checkboxes vs. Radio Buttons
Sep 1997  *  9 Classified Advertising: A Web Success
Apr 2001  *  20 Collect, Compare, Choose: The 3Cs of Critical Web Use
Oct 2000  *  3 Collecting Feedback About Your Website's Search Interface
Jan 1999  *  14 Collecting feedback from users of a Web archive (reader challenge)
Jan 1999  *  2 Collecting User Feedback From a Beta-Test Site
Aug 1997  *  19 Community is dead; long live mega-collaboration
Jul 1996  *  3 Comparing the Slate Designs
Mar 1999  *  3 Compound Domain Names
Nov 1998  *  2 Compute Your Own Web Traffic Rank
Oct 2000  *  20 Content Creation for Average People
Jun 1999  *  9 Content integration
May 2003  *  18 Convincing Clients to Pay for Usability
Apr 2006     Corporate Usability Maturity: Stages 1-4
May 2006     Corporate Usability Maturity: Stages 5-8
Apr 2001  *  13 Corporate Websites Get a D in PR
May 1998  *  20 Cost of user testing a website
Jun 2000  *  7 Customers as designers
Jan 1997  *  3 Data Lives Forever
Aug 2004  *  15 Deceivingly Strong Information Scent Costs Sales
Mar 2002  *  45 Deep Linking is Good Linking
Sep 2001  *  2 Deferred Hypertext: The Virtues of Delayed Gratification
Sep 2001  *  18 Designing Web Ads Using Click-Through Data
Feb 1999  *  5 Details in study methodology can make results irrelevant
Aug 2001  *  19 Did Poor Usability Kill E-Commerce?
Sep 1997  *  48 Difference between intranet and Internet design
Aug 1995  *  7 Directions for online publishing
Jun 1999  *  36 Disabled accessibility: the pragmatic approach
Dec 1997  *  4 Discount Usability for the Web
Jun 2003  *  12 Diversity is Power for Specialized Sites
Aug 2005     Do companies fail because their technology is unusable?
Aug 1999  *  21 Do interface standards stifle design creativity?
Mar 2003  *  15 Do Productivity Increases Generate Economic Gains?
Apr 1997  *  18 Do websites have increasing returns? (how important is it to be a big site?)
Sep 1998  *  11 Does Internet = Web?
Feb 2000  *  14 Does the Internet make us lonely?
Nov 2000  *  18 Drop-Down Menus: Use Sparingly
Jan 2005     Durability of Usability Guidelines
Jul 1997  *  57 Effective use of style sheets
Jul 1998  *  13 Electronic books - a bad idea
Sep 2002  *  47 Email Newsletters Pick Up Where Websites Leave Off
Feb 2003  *  15 Employee Directory Search: Resolving Conflicting Usability Guidelines
Jul 2000  *  49 End of Web design
Nov 2005     Enterprise Usability
Jun 2001  *  12 Error Message Guidelines
Mar 2005  *  4 Evangelising Usability: Change Your Strategy at the Halfway Point
May 2000  *  49 Eyetracking Study of Web Readers
Oct 1998  *  18 Failure of corporate websites
Jul 1995  *  1 Features Missing in Current Web Browsers
Jan 2002  *  8 Field Studies Done Right: Fast and Observational
Jun 1998  *  64 Fighting linkrot
Apr 2000  *  6 Finally progress in Internet client design
Aug 2001  *  41 First Rule of Usability? Don't Listen to Users
Aug 1996  *  2 Flag Problems
Nov 2002  *  27 Flash and Web-Based Applications
Oct 2000  *  188 Flash: 99% Bad
Apr 2005     Formal Usability Reports vs. Quick Findings
Sep 2005     Forms vs. Applications
Aug 1997  *  4 Frequent-Browser Programs
Apr 2006     F-Shaped Pattern For Reading Web Content
Oct 1997  *  3 Functionality applets vs. content applets: when to step outside the Web page
Jul 2003  *  17 Gateway Pages Prevent PDF Shock
Aug 1995  *  4 Generations of Online Services
Jan 1999  *  5 Give me your billions: Internet stock valuation and future user characteristics
Apr 1998  *  4 Global Web: Driving the international network economy
Dec 1994     Goal Composition: Extending Task Analysis to Predict Things People May Want to Do
Oct 1999  *  10 Graceful degradation of scalable Internet services
Mar 2006     Growing a Business Website: Fix the Basics First
Dec 1994  *  41 Guerrilla HCI: Using Discount Usability Engineering to Penetrate the Intimidation Barrier
Dec 1995  *  34 Guidelines for multimedia on the Web
May 2004  *  43 Guidelines for Visualising Links
Jul 2001  *  5 Helping Users Find Physical Locations
Jul 2000  *  1 History of Print Standards
Feb 2003  *  20 Homepage Real Estate Allocation
Jan 2004  *  5 How Big is the Difference Between Websites?
Nov 1995  *  5 How much bandwidth is enough?
Oct 1997  *  245 How people read on the Web
Dec 1994  *  44 How to Conduct a Heuristic Evaluation
Jun 1996  *  56 How to write inverted pyramids in cyberspace
Jul 2005     Human-Centered Design Considered Harmful
Apr 2006     Hyped Web Stories Are Irrelevant
Jul 1987  *  14 Hypertext'87 Trip Report
Feb 1999  *  5 iCab: New Browser With Structural Navigation
Feb 1997  *  1 Ideas for Improved Within-Page Navigation
Jul 1998  *  8 Impact of data quality on the Web user experience
Jun 1998  *  9 Improving the Dreaded 404 Error Message
Jun 2002  *  10 Improving Usability Guideline Compliance
Feb 1996  *  13 In defense of paper
Dec 2002  *  29 In the Future, We'll All Be Harry Potter
Oct 2005     Incompetent Email Marketing = Lost Future Opportunities
Jun 2003  *  40 Information Foraging: Why Google Makes People Leave Your Site Faster
Aug 2003  *  54 Information Pollution
Dec 1993  *  2 Information Retrieval of Imperfectly Recognized Handwriting
Aug 2004  *  7 Informational Articles Must Ask For the Order
Aug 1996  *  3 Instructions for Branch Office Testing
Apr 1999  *  1 International Internet Bandwidth Getting Worse
Aug 2005     International Sites: Minimum Requirements
Aug 1996  *  12 International usability
Dec 1996  *  6 International Usability Testing
Jul 1998  *  2 Internet World 2008: Two Talks I Might Present in Ten Years
Oct 2005     Intranet Portals Get Streamlined
Mar 2003  *  15 Intranet Portals: A Tool Metaphor for Corporate Information
Apr 1999  *  14 Intranet portals: the corporate information infrastructure
Nov 2002  *  31 Intranet Usability: The Trillion-Dollar Question
Feb 2003  *  9 Investor Relations Website Design
Jan 2000  *  54 Is navigation useful?
Apr 2006     Jakob's PR Podcast
Apr 2001  *  9 Japanese Products Map the Mobile Road Ahead
Feb 2004  *  22 Keep Online Surveys Short
Apr 2002  *  31 Kids Corner: Website Usability for Children
Aug 2002  *  41 Let Users Control Font Size
Jun 1997  *  3 Loaded Cost of Employee Time
Apr 2003  *  35 Low-End Media for User Empowerment
Mar 2005  *  120 Lower-Literacy Users
Aug 1997  *  11 Loyalty on the Web
Aug 2000  *  17 Mailing list usability
Oct 2002  *  20 Making Flash Usable for Users With Disabilities
Aug 2002  *  7 Making the Physical Environment Interactive
May 2003  *  12 Making Web Advertisements Work
Nov 1996  *  26 Marginalia of Web design: page titles, colored text, and thumbnail images
Aug 2004  *  37 Mastery, Mystery, and Misery: The Ideologies of Web Design
Oct 1997  *  9 Measuring the Usability of Reading on the Web
Sep 1998  *  1 Media Distinctions Caused by Technology
Apr 2005     Medical Usability: How to Kill Patients Through Bad Design
May 2005     Mental Models For Search Are Getting Firmer
Jul 1999  *  14 Metcalfes Law in reverse
May 2000  *  5 Methodology Weaknesses in Poynter Eyetrack Study
May 1998  *  4 Micro-containers and new distribution networks are an example of strategic thinking and the coming Web patent bonanza
Sep 1998  *  115 Microcontent: writing headlines, page titles, and email subject lines
Sep 2003  *  24 Misconceptions About Usability
Sep 2001  *  6 Mobile Devices Will Soon Be Useful
Aug 2003  *  16 Mobile Devices: One Generation From Useful
Jan 2001  *  9 Mobile Phones: Europe's Next Minitel?
Jul 1995  *  1 Navigation Features in Netscape 1.1
Nov 1995  *  2 Needing a Personal T1 Line
Sep 2000  *  9 New Devices Augur Decent Mobile User Experience
Oct 2004  *  7 Newsletter Usability: Buy my report please.
Apr 1998  *  16 Nielsen's Law of Internet bandwidth: it grows by 50% per year
Apr 1993  *  28 Noncommand User Interfaces
Feb 2000  *  20 Novice vs. expert users
Feb 2002  *  6 Official Winter Olympics Site: Not Even Bronze
Sep 2002  *  13 Offshore Usability
Dec 2005     One Billion Internet Users
Aug 2005     Open New Windows for PDF and other Non-Web Documents
Jan 1999  *  2 Original Problem Statement: Archivist Needs User Feedback
Mar 2006     Outliers and Luck in User Performance
Apr 2003  *  23 Paper Prototyping: Getting User Data Before You Code
Jul 2003  *  108 PDF: Unfit for Human Consumption
Oct 1998  *  18 Personalization is over-rated
Mar 2003  *  20 Persuasive Design: New Captology Book
Oct 2001  *  13 Poor Code Quality Contaminates Users Conceptual Models
Mar 2003  *  10 PR on Websites: Increasing Usability
Jan 1997  *  2 Predictions for 1996 Revisited
Jan 1998  *  2 Predictions for 1997 Revisited
Dec 1998  *  4 Predictions for 1998 Revisited
Dec 1999  *  2 Predictions for 1999 Revisited
Jan 1998  *  7 Predictions for the Web in 1998
Dec 1998  *  8 Predictions for the Web in 1999
Dec 1999  *  4 Predictions for the Web in 2000
Mar 1999  *  1 Prepare for Trust-Demolishing Disasters
Sep 2004  *  14 Preparing for the Holiday Shopping Season
Oct 1999  *  16 Prioritize: Good content bubbles to the top
Mar 2004  *  11 Productivity in the Service Economy
Mar 2000  *  5 Profit maximization vs. user loyalty
Mar 2002  *  6 Protecting the Users Mailbox
Aug 2005  *  2 Putting A/B Testing in Its Place
Oct 2005     R.I.P. WYSIWYG
Nov 1998  *  2 Readers Comments on 3D User Interfaces
May 2000  *  1 Readers Comments on Alertbox Five Years Retrospective
Oct 2000  *  6 Readers Comments on Content Creation for Average People
Jul 2000     Readers Comments on End of Web Design
Nov 1998  *  1 Readers Comments on Eternal Pages
May 1999  *  1 Readers Comments on Global Web Trends
Apr 1999  *  3 Readers Comments on Intranet Portals
Jun 1998  *  3 Readers Comments on Linkrot
Jul 1999  *  2 Readers Comments on Metcalfe's Law in Reverse
Jan 1998  *  2 Readers Comments on Micropayments
Jun 1998  *  2 Readers Comments on Outsourcing Web Design
Dec 1998  *  2 Readers Comments on Predictions for 1999
Sep 1998  *  2 Readers Comments on the End of Legacy Media
May 1999  *  12 Readers Comments on the new Top-10 Design Mistakes
Feb 1998  *  2 Readers Comments on the Reputation Manager
Mar 1999  *  1 Readers Comments on URL as UI
Jul 2000  *  2 Readers Comments on WAP Backlash
Mar 1999  *  1 Readers Comments on Web Trust
Aug 2000  *  1 Readers Comments on Why Doc Searls Doesnt Sell Any Books
Feb 1999  *  3 Rebuttal: Not Known That Study Bias is Worse For Online
Jan 2003  *  8 Recruiting Test Participants for Usability Studies
Jun 2002  *  5 Reduce Redundancy: Decrease Duplicated Design Decisions
Sep 2000  *  9 Regulatory usability
Jun 2004  *  14 Remote Control Anarchy
Dec 1994  *  18 Report From a 1994 Web Usability Study
Sep 1999  *  16 Reputation managers are finally happening
Oct 2000  *  9 Request Marketing
Apr 2000  *  19 Reset and Cancel buttons
Dec 1994  *  27 Response Times: The Three Important Limits
Mar 2001  *  4 Retaining Key Staff: What High-Tech Employees Say versus What They Do
Jan 2003  *  50 Return on Investment for Usability
Jul 1999  *  1 Reverse Affiliates Programs
Jan 2005     Reviving Advanced Hypertext
Mar 2004  *  30 Risks of Quantitative Studies
May 2001  *  9 Salary Survey: User Experience Professionals Earn Good Money
Jan 2000  *  8 Saying No: How to handle missing features
Jul 2005     Scrolling and Scrollbars
Jan 2006     Search Engines as Leeches on the Web
Jul 1997  *  36 Search usability
May 2001  *  28 Search: Visible and Simple
Nov 2000  *  12 Security & Human Factors
Dec 1996  *  7 Seductive User Interfaces
Jun 2001  *  3 Server-Side Payments - Bill Gates Plan to Dominate the Internet
Dec 1994  *  12 Severity Ratings for Usability Problems
Jun 1998  *  8 Should you outsource Web design?
Apr 2006     Show Prices for Common Scenarios
Jan 2002  *  38 Site Map Usability
Dec 2004  *  2 Situate Follow-Ups in Context
Mar 1997  *  9 Size Limits for Web Pages
Jan 1997  *  2 Sketch of the Archetypal Computer
May 1998  *  1 Solution to the Greeked Page Templates
Jul 1995  *  1 Spring-Loaded Modes
Mar 2001  *  6 Stationary Mobility
Apr 1999  *  22 Stuck with old browsers until 2003
Jul 1997  *  8 Style Sheets vs. Frames as Web Extensions
Feb 2001  *  15 Success Rate: The Simplest Usability Metric
Jan 1998  *  19 Sun's New Web Design
May 2002  *  10 Supporting Multiple-Location Users
Jul 2001  *  13 Tagline Blues: What's the Site About?
Dec 2005     Talking-Head Video Is Boring Online
Feb 2004  *  31 Targeted Email Newsletters Show Continued Strength
Apr 1997  *  3 Tech support tales show that novice users have immense problems using the Internet
Jun 1995  *  2 Technology Transfer of Heuristic Evaluation and Usability Inspection
Dec 1997  *  2 Telephone Usability: Voice is Just Another Datatype
Jun 2004  *  12 Ten Best Government Intranets
Sep 2002  *  26 Ten Best Intranets of 2002
Oct 2003  *  14 Ten Best Intranets of 2003
Feb 2005  *  16 Ten Best Intranets of 2005
Jan 2006     Ten Best Intranets of 2006
Dec 1999  *  2 Ten Biggest Thinkers of the 20th Century
Oct 1999  *  65 Ten good deeds in web design
Jan 2004  *  31 Ten Steps for Cleaning Up Information Pollution
Dec 1994  *  107 Ten Usability Heuristics
Aug 1996  *  44 The Anti-Mac Interface
May 1995  *  5 The Anti-Mac: Violating the Macintosh Human Interface Guidelines
May 2005     The Canonical Intranet Homepage
Jan 1998  *  40 The case for micro-payments
Apr 1997  *  3 The Concepts of Increasing and Diminishing Returns
Feb 1996  *  6 The Death of File Systems
Jan 1999  *  62 The difference between print design and Web design
May 1997  *  24 The difference between Web design and GUI design
Oct 2001  *  7 The End of Homemade Websites
Aug 1998  *  7 The end of legacy media (newspapers, magazines, books, TV networks)
Jun 1997  *  9 The fallacy of atypical examples like Yahoo, Wall St. Journal, Disney, and Amazon
Feb 1995  *  4 The Future of Hypertext
Jul 1995  *  5 The future of Web browsers and their navigation support features
Aug 1995  *  5 The Human Factors of Password Security
Mar 1998  *  18 The increasing conservatism of Web users
Mar 1996  *  3 The Internet Desktop
Jan 1998  *  4 The JavaRing: A Wearable Computer
Dec 2004  *  245 The Most Hated Advertising Techniques
Apr 2000  *  7 The mud-throwing theory of usability
Mar 1997  *  49 The need for download speed
Sep 2004  *  35 The Need for Web Design Standards
Jun 2000  *  16 The Network is the User Experience: Microsoft's .NET announcement
Oct 1998  *  9 The Paradox of the Active User
Sep 2005     The Power of Defaults
Feb 1998  *  6 The Reputation Manager
Sep 1996  *  9 The rise of the sub-site
Sep 2005     The Slow Tail: Time Lag Between Visiting and Buying
May 1997  *  8 The telephone is the best metaphor for the Web
Nov 2003  *  68 The Ten Most Violated Homepage Design Guidelines
May 1999  *  166 The top ten new mistakes of web design
Nov 1997  *  6 The Tyranny of the Page: continued lack of decent navigation support in Version 4 browsers
Dec 1997  *  31 The Use and Misuse of Focus Groups
Nov 1998  *  21 The value of keeping pages alive forever
Apr 1996  *  3 The Web backlash of 1996
Dec 2000  *  13 The Web in 2001: Paying Customers
Aug 1998  *  21 The Web usage paradox: Why do people use something this bad?
May 2004  *  16 Thirty Years With Computers
Dec 1989  *  2 Three HyperCard Stacks on CD-ROM: A Review
Sep 2005     Time Budgets for Usability Sessions
Sep 2003  *  12 Time to Make Tech Work
Aug 1997  *  3 Too Much Loyalty and Quality May Harm You
Mar 2002  *  9 Top Research Laboratories in Human-Computer Interaction (HCI)
May 2002  *  85 Top Ten Guidelines for Homepage Usability
May 1996  *  329 Top ten mistakes of Web design
Jun 1997  *  42 Top ten mistakes of Web management
May 1999  *  125 Top Ten Mistakes revisited three years later
Dec 2003  *  128 Top Ten Web Design Mistakes of 2003
Oct 2005     Top Ten Web Design Mistakes of 2005
Dec 2002  *  133 Top Ten Web-Design Mistakes of 2002
Feb 1998  *  6 Tracking the growth of a site
Apr 1997  *  2 Traffic from Referring Sites
Jan 1997  *  6 Trends for the Web in 1997
Jan 1996  *  4 Trends for website survival in 1996: Relationships on the Web
Mar 1999  *  26 Trust or Bust: Communicating trustworthiness in web design
Sep 1995  *  5 Trying to kill a meme for the growth of the Web
Feb 1997  *  11 TV vs. computers as Web media
Jul 1995  *  2 Two Basic Hypertext Presentation Models
Nov 2003  *  5 Two Sigma: Usability and Six Sigma Quality Assurance
Nov 2004  *  33 Undoing the Industrial Revolution
Aug 2005     Universal Design & Auto Design: We Are Getting Older
Mar 1999  *  43 URL as UI
Aug 2003  *  54 Usability 101
Nov 1999  *  11 Usability as barrier to entry
Jun 2003  *  19 Usability For $200
Apr 2002  *  18 Usability for Senior Citizens
Dec 1994  *  4 Usability Laboratories: A 1994 Survey
Jan 2001  *  19 Usability Metrics
Jan 2005     Usability of Websites for Teenagers
Jun 2005     Usability: Empiricism or Ideology?
Oct 2004  *  34 User Education Is Not the Answer to Security Problems
Jul 2002  *  20 User Empowerment and the Fun Factor
Jan 1998  *  2 User Interfaces for Internet Payments
Dec 2001  *  7 User Payments: Predictions for 2001 Revisited
Feb 2006     Users Interleave Sites and Genres
Sep 1999  *  11 User-supportive Internet architecture
Dec 1995  *  1 Using Deforestation of the Rain Forest as an Example
May 1998  *  15 Using greeked layouts to test page templates
Jan 1998  *  33 Using link titles to help users predict where they are going
Aug 1999  *  16 Video and streaming media
Jan 2003  *  10 Voice Interfaces: Assessing the Potential
Dec 1999  *  22 Voodoo usability
Jul 2000  *  21 WAP backlash
Dec 2000  *  22 WAP Field Study Findings
Jun 1995  *  4 Warning against pitfalls in Java and HotJava user interfaces
Oct 1996  *  26 Web access for disabled users
Jul 1999  *  10 Web research: Believe the data
Oct 2005     Weblog Usability: The Top Ten Design Mistakes
Feb 1997  *  18 WebTV usability review
Jan 1998  *  2 What Will Not Happen in 1998
Nov 1999  *  48 When bad design becomes the standard
Aug 2004  *  28 When Search Engines Become Answer Engines
May 1998  *  3 When to Outsource the Recruiting of Test Users
May 1999  *  17 Who commits the Top Ten Mistakes in web design?
Oct 1995  *  5 Who should you hire to design your website?
Sep 1997  *  34 Why advertising doesn't work on the Web
Dec 2005     Why Ajax Sucks (Most of the Time) - Spoof Article by Chris McEvoy
Mar 2004  *  27 Why Consumer Products Have Inferior User Experience
Aug 2000  *  16 Why Doc Searls Doesnt Sell Any Books
Dec 1996  *  137 Why frames suck most of the time
Apr 2004  *  55 Why Mobile Phones are Annoying
Feb 1999  *  16 Why people shop on the Web
Aug 1997  *  2 Why Site Tourists are Worthless
May 1997  *  2 Why Web Design is Similar to GUI Design
Oct 1997  *  38 Why Web Users Scan Instead of Read
Nov 1998  *  11 Why Yahoo is good (but may get worse)
Mar 2000  *  90 Why you only need to test with 5 users
Apr 2003  *  23 Will Plain-Text Ads Continue to Rule?
Apr 1997  *  24 Zipf Curves and Website Popularity
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