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Jan 2004   1   $49.00   6   $8.17  
Adaptive Path
Registration and Login  
Imagine if every user who asked to sign up for your site actually completed registration — how much more profitable would your company be? Poor registration and login are at the core of a problem that Web managers often don’t realize they have. If a significant portion of users can’t finish the process, then your system needs an overhaul.

Jul 2004   3   $395.00   68   $5.81  
Adaptive Path
Leveraging Business Value: How ROI Changes User Experience  
Bad design decisions are not the fault of any one designer, manager, or developer; rather, they stem from an inability to understand the business value of the design process. ROI and other valuation techniques transform abstract design decisions into real business cases. This report will help you think about user experience in terms of business value. Too often, the business value of the Web is narrowly as viewed the sum of two parts: increased online revenues, plus the cost reductions that technological efficiencies offer. Such thinking ignores the firm’s entire relationship with its customers, and constrains Web design priorities to specific, short-term outcomes. Applying ROI methodology to user experience design helps to ensure that you’re investing in high-value projects that touch many parts of the business - from marketing and customer conversion to order fulfillment and customer support. At the same time, if you approach Web projects with user-centered design principles, your site becomes a strategic lever for understanding the whole customer, influencing their online and offline behavior, and anticipating their future goals.

Jan 2004   1   $49.00   9   $5.44  
Adaptive Path
Boutique Software Web Sites  
There’s so much great shareware, open source, and boutique software out today that users searching for an application are confronted with a dizzying array of choices. The best sites help users to narrow the search and find what they need quickly. This short report is packed with answers that will make your software stand out, and your customers happy.

Sep 2003   16   $68.00   32   $2.13  
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Paper Prototyping: A How-To Training Video  
Paper prototyping is a cheap and fast technique for rapid iterative design of user interfaces. This training video demonstrates how to design and build paper prototypes of user interfaces in order to get early usability data from testing with real users. The demonstrated techniques cover websites, intranets, software, devices, and hardware user interfaces.

Aug 2004   3   $149.00   71   $2.10  
Adaptive Path
Site Content Search  
Content sites live or die on the quality of their search features, yet some of the 'best' Web sites have some of the worst search experiences. In this report, we deconstruct ten examples of content search to figure out the good and bad search practices for today’s content sites.

Feb 2003   20   $248.00   121   $2.05  
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Usability of the Investor Relations Area of Corporate Websites  
Investors, both individual and professional, want more than just the data that independent services can provide. They want the company's own story and investment vision. What they don't want is to wade through complex or irrelevant information. Balancing all this is the challenge for the IR user experience: You must provide both simplicity and vision, connect with investors without antagonizing them, and serve both professionals and people with little financial knowledge. To achieve this balance, your design must focus on users' needs.

May 2004   8   $20.00   10   $2.00  
Adaptive Path
How Labels Affect Usability and Branding  
Successful labels are explicit and clear. If users find your terms ambiguous or obtuse, they'll simply leave, assuming you don't have what they seek. This report is drawn from watching hundreds of users across hundreds of sites, and it highlights the most common nomenclature mistakes. We know that unclear terminology does not often originate from the web team, but from the other departments it works with. This report is crafted to help you make the case for clear labels throughout your organization.

Mar 2000   11   $79.00   41   $1.93  
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230 Tips and Tricks for Better Usability Testing  
This report describes a number of tips and tricks learned during many years of practical usability testing. Most of these tips were discovered the hard way: By making mistakes that test participants, mentors or observers have politely told us about. Other tips have come from watching usability professionals or hearing them talk about their testing practices.

Mar 2003   6   $188.00   104   $1.81  
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Usability of Intranet Portals: Report from the Trenches  
Intranet portals are being pushed heavily by technology vendors, but the experience from the many portal managers contacted for this report is that technology only accounts for about one-third of the issues they had in implementing their portals. Organizational issues and company politics account for two thirds. This report presents a unique perspective on intranet portals: not that of a vendor trying to push a specific solution, but the user experience perspective. What do portals mean to the users (your employees) and how can the portal team deliver what the organization needs? To find out, we talked to portal managers who have been there, done that. This is not a report about what supposedly works. This is a report on what actually works, given the way people behave in big organizations.

Jan 2003   5   $79.00   45   $1.76  
37 Signals
E-Commerce Search Report  
People aren't perfect spellers or human thesauri. What one person calls a "coat" might be a "jacket" to someone else. Do you put a hyphen between Hewlett and Packard or do you just spell it HP? Is it a 15" or 15-inch monitor? This report evaluates how the Web's leading e-commerce sites handle the "human" aspect of searching. The report is packed with ideas, insights, and 22 best practices that will help you deliver a more usable and useful search experience for customers.

Nov 2001   5   $82.00   47   $1.74  
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How to Conduct Usability Evaluations for Accessibility  
The report explains how to conduct usability studies with test participants who use assistive technologies such as screen readers. 40 guidelines to help plan and run usability studies with users who are blind, have low vision, or have motor skill challenges.

Oct 2002   5   $54.00   40   $1.35  
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Accessibility and Usability of Flash for Users with Disabilities  
Unfortunately, our studies of how users with disabilities use websites have found that it is not sufficient that a website is accessible from a technical perspective. It also needs to be easy to use, even for users with disabilities who use assistive technology and thus have a different user experience than people who use mainstream browsers. Usability and accessibility go hand in hand, and one without the other is not much use in the real world. If something is too difficult to use or if users get lost all the time, they won't benefit much.

Oct 2001   3   $24.99   19   $1.32  
UIE
Getting Them to What They Want  
Are you frustrated because your users can't find their desired content? Do you have valuable content on your site your users don't know about? Do you want your users to find your site so valuable that they keep returning? Now Erik Ojakaar and Jared M. Spool, two of the experts from User Interface Engineering, share the best practices of sites that consistently get users to the content they want. They have spent hours watching real users work with real web sites and culled the eight best, most successful techniques for connecting your users with your content.

Jun 2004   7   $197.00   150   $1.31  
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Ten Best Government and Public Sector Intranet Designs  
The intranets represent government organizations at the federal/national level, state/regional level, and city/local level. The average size of the winning organizations was 5,200 employees, but winners ranged from 400 to 15,000 employees. The bulk of the report consists of detailed case studies of each of the ten winning intranet designs, including discussions of the main problems they faced, how these problems were overcome in the redesign process, and how the new design compared with the previous design.

May 2005     $35.00   27   $1.30  
Adaptive Path
Task-Based Audience Segmentation in Six Steps  
Knowing more about customer preferences may help you sell to customers in the short term, but it doesn't help you design intuitive products that keep them coming back. Standard market segmentation techniques used in customer research often produce sparse data that isn't ideally suited to Internet offerings.

Nov 2001   44   $190.00   148   $1.28  
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Beyond ALT Text  
This report addresses the usability of websites and intranets. The report should be used together with the standards for technical accessibility of web pages. Obviously, technical accessibility is a pre-condition for usability: if users cannot get at the content of the web pages, they also cannot use the website. Technical accessibility is necessary, but not sufficient for usability of a design. Even if a site is theoretically accessible because it follows the technical accessibility standards to the letter, it can still be very hard to use for people with disabilities.

Nov 2001   5   $34.99   30   $1.17  
UIE
Making the Best with Flash  
There are those who will tell you that Macromedia Flash is 99 percent bad. It's true the designers can get carried away and produce hard-to-use designs. Like all tools, Flash can be dangerous in the wrong hands. However, our research turned up some excellent designs that users really love. This report will show you what it takes to make your users love your designs. What do you need to know to create truly usable Flash applications? When is Flash the right choice? When does it make the site more frustrating for users? Christine Perfetti and Matthew Klee, two experts from User Interface Engineering, have searched out and analyzed dozens of Flash implementations. Some implementations worked really well for users. Some, well, not so well. They compared the successes to the failures and came up with five best practices for creating truly engaging content.

Mar 2005     $49.99   43   $1.16  
UIE
Recruiting Without Fear  
Since 1988, UIE has recruited every type of study participant imaginable, from high-ranking government officials to emergency-room doctors to employees rebelling against their company’s intranet. We made mistakes at first. But because we’re perfectionists, we gradually developed a recruitment process that works just about perfectly. Our last no-show was in 1999 (the guy crashed his car on the way to meet with us), and we’ve never had to throw out the results of a user session. We learned that the recruitment process is a chance to develop real relationships with candidates. We build on those relationships to draw honest feedback and genuine enthusiasm from all participants. We also learned interview techniques that help us tell ideal candidates from people who could derail our study. We’ve filled Recruiting without Fear with detailed explanations of our methods, along with useful checklists and sample interviews, so you too can find first-rate participants.

Apr 2001   21   $248.00   218   $1.14  
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Guidelines from Usability Studies with Journalists  
The report contains 75 guidelines for improving the design of PR areas of corporate websites, and is richly illustrated with 149 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of highly-usable press areas. Also examples from many other websites which the test users mentioned as particularly good or bad based on their experience as journalists.

Jul 2001   8   $74.00   66   $1.12  
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Making it Easy for Users to Find Physical Locations  
The bottom line: On average across the 10 sites, users successfully found appropriate locations 63% of the time. An average success rate of 63% is fairly high relative to many of our other Web design usability studies. For example, we measured a 56% success rate in a recent study of people shopping on e-commerce websites and a 60% success rate in our study of professional journalists trying to find PR information. In studies of more complex Web applications or big intranets, we usually find success rates well below 50%. So, one way of looking at the current findings is that a 63% success rate is one of the highest we have measured in our Web usability studies. On the other hand, a success rate of 63% implies a failure rate of 37%. That's a lot of customers to lose because they can't find your store, office, or dealership.

Nov 2004   4   $30.99   28   $1.11  
UIE
Designing for the Scent of Information  
Designing for the Scent of Information isn’t just a collection of uninformed opinions about what looks cool. We’ve spent more than 8 years, conducting hundreds of usability tests and recording thousands of clickstreams—studying each site to see exactly what worked and what failed. This report describes the most detailed analysis ever conducted of how people move through web sites. The Scent of Information is a proven concept that explains how people navigate large sites and how the design decisions you make can either improve the site or make it worse. In lectures delivered across the globe, Jared Spool and Christine Perfetti have taught thousands of designers, information architects, and web professionals, many of whom have told us that these presentations changed the way they think about web design. Now, with David Brittan’s help, they’ve put their knowledge into this exciting new report, jam-packed with examples and helpful hints. If you’ve never had a chance to hear Christine’s or Jared’s excellent presentations on the scent of information, now is your chance to get their insights with this thorough report, covering all the fundamentals on this critical topic. If you were one of the lucky people to catch their presentations at a conference or during the UIE Roadshow, this report is an excellent way to share what you learned with your colleagues and management.

Jan 2003   19   $122.00   110   $1.11  
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Usability Return on Investment  
Describes the different ways one converts usage metrics into monetary gains for different types of projects (intranets, e-commerce, marketing sites, internally-developed software, software for sale, consumer electronics and other hardware products).

Nov 2002   18   $248.00   231   $1.07  
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Intranet Usability: Design Guidelines from Studies with Intranet Users  
While website designers can look to the Web for good examples, intranet designers are limited to their own imaginations, or maybe out-of-the-box intranet development tools, for inspiration. The gloomy fact is intranet designers have no role models. It is amazing, however, the similarities in design and content between the intranets we have studied. What's equally amazing are the great differences that occur when there are no public intranet examples to influence the design, and how an organization's culture influences the intranet design.

May 2001   5   $45.00   44   $1.02  
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E-commerce User Experience: Methodology of the Study  
The methodology report describes how we ran our tests, what tasks we used, how we selected the users, and other details relating to how we collected the data that formed the background for our 207 design guidelines for ecommerce user experience.

Apr 2002   12   $129.00   128   $1.01  
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Usability of Websites for Children  
This report is based on usability research with 55 children, who varied by age (grades 1-5) and by country of origin (mainly United States, but some tests conducted in Israel to ensure international scope of the study). We tested the way kids use real sites designed for children as well as their use of the kids' areas of mainsteam websites. The report contains 70 design guidelines that will make websites more suited for children and easier for them to use.

Jan 2005     $129.00   129   $1.00  
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Teenagers on the Web: 60 Usability Guidelines for Creating Compelling Websites for Teens  
This report is based on usability research with 38 teenagers, who varied by age (13-17) and by country of origin (mainly United States, but some tests conducted in Australia to ensure international scope of the study). We tested the way teenagers use real sites designed for teens, the teens' areas of mainsteam websites, and mainstream sites that didn't have dedicated areas for teens. The report contains 60 design guidelines that will make websites more suited for teenagers and easier for them to use.

Apr 2002   23   $125.00   125   $1.00  
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Web Usability for Senior Citizens  
Following the usability guidelines for seniors can increase the sales of almost all e-commerce sites (since many seniors have substantial assets). The guidelines can improve the quality of government services for a group that consumes many such services. The guidelines can improve the reputation and usage statistics for any company that would like to serve seniors. And companies serve their retired employees better if the guidelines are followed for extranets or other designs targeted at retirees.

Oct 2003   12   $118.00   124   $0.95  
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About Us: Usability Guidelines for Presenting Company Information on Corporate Websites  
Representing a company or organization on the Internet is one of a website's most important jobs. Explaining the company's purpose and what it stands for provides essential support for any of the site's other goals. Unfortunately, most websites do a poor job on this explanation. The report contains 50 guidelines for improving the design of "about us" areas of corporate websites, and is richly illustrated with 85 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of highly-usable "about us" pages.

Dec 2003   6   $164.00   186   $0.88  
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Usability of Confirmation Email and Transactional Messages  
Averaged across our study, newsletters lost 22% of potential subscribers due to usability difficulties in their subscription processes and designs. People often stay subscribed to newsletters they don't want (cursing the sender with every new issue that clutters their inbox), so the unsubscribe process is also worth improving. Newsletters need to be smooth and easy: they must be seen to reduce the burdens of modern life. Even if free, the cost in e-mail clutter must be paid for by being helpful and relevant to users - and by communicating these benefits in a few characters in the subject line. This report shows what happened when real people used a broad set of real newsletters: trying to get on and off the subscription lists, maintaining their subscriptions, and receiving issues in their inboxes (sometimes opening the newsletters and sometimes scanning or reading them).

Sep 2002   32   $164.00   186   $0.88  
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Email Newsletter Usability  
Averaged across our study, newsletters lost 22% of potential subscribers due to usability difficulties in their subscription processes and designs. People often stay subscribed to newsletters they don't want (cursing the sender with every new issue that clutters their inbox), so the unsubscribe process is also worth improving. Newsletters need to be smooth and easy: they must be seen to reduce the burdens of modern life. Even if free, the cost in e-mail clutter must be paid for by being helpful and relevant to users - and by communicating these benefits in a few characters in the subject line.

Oct 2002   2   $39.00   61   $0.64  
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Celebrating Holidays and Special Occasions on Websites  
Holidays and special occasions such as the Olympics form an important part of people's lives. It is common to decorate homes, offices, and public spaces for major holidays, and it is also becoming fairly common for websites to decorate their pages in recognition of holidays and other occasions. We surveyed a sample of 56 websites from the U.S., U.K., and Israel on each of seven holidays: Thanksgiving, Christmas, New Year's, Valentine's Day, Presidents' Day, Purim, and St. Patrick's Day. On average, 21% of the sites displayed holiday material during the 7 holiday periods we targeted for the survey.

Sep 2003   19   $98.00   175   $0.56  
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Intranet Design Annual 2003: Ten Best Intranets of the Year  
Most of the intranets represent big companies with large amounts of documents and mission-critical applications such as customer relationship management. But some of the winning designs represent small knowledge-intensive companies, proving that great intranet usability can be found in a wide variety of places. The bulk of the report consists of detailed case studies of each of the ten winning intranet designs, including discussions of the main problems they faced, how these problems were overcome in the redesign process, and how the new design compared with the previous design. The report also contains a smaller case study of silverorange's redesign, updating the chapter on this intranet in the 2001 design annual.

Mar 2005     $128.00   235   $0.54  
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Intranet Design Annual 2005: Ten Best Intranets of the Year  
This report reviews the designs and usability of ten intranets that were chosen from a much larger number of nominated designs. The report is richly illustrated with 116 screenshots, giving readers the unique opportunity to see good intranet designs that are usually hidden behind a firewall. The ten winning intranets are: Banco Español de Crédito (Banesto), the third largest bank in Spain Cisco Systems, the world's leading computer networking vendor (U.S.) Electrolux, the world's largest manufacturer of powered appliances (Sweden) The Integer Group, the seventh largest promotional marketing agency (U.S.) NedTrain, the Dutch National Railway's maintenance subsidiary (The Netherlands) Orbis Technology, a small software developer (U.K.) Park Place Dealerships, operator of ten luxury automobile dealerships (U.S.) Procter & Gamble, a leading manufacturer of branded consumer goods (U.S.) Schematic, an interactive design and technology agency (U.S.) Verizon Communications, a leading telecommunications company (U.S.) Most of the intranets represent big companies with large amounts of documents and mission-critical applications such as sales force support. But some of the winning designs represent small knowledge-intensive companies, proving that great intranet usability can be found in a wide variety of places. The bulk of the report consists of detailed case studies of each of the ten winning intranet designs, including discussions of the main problems they faced, how these problems were overcome in the redesign process, and how the new design compared with the previous design.

Jan 2003   5   $78.00   145   $0.54  
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233 Tips and Tricks for Recruiting Users as Participants in Usability Studies  
Participant recruiting is the unglamorous foundation for all user testing. Without recruiting you won't have any users to participate in your test. Having a systematic recruiting program in place will make a huge difference in the amount of usability testing conducted in your organization, and increasing the quality of your recruiting will have an immediate impact on the quality of the test results. This report tells you how to set up and manage a recruiting program, how to get the right users for specific tests, and how to deal with the users you have recruited. It also presents advice on when to outsource to a recruiting agency (for a fee) and when to use in-house recruiting.

Jan 2002   9   $56.00   105   $0.53  
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Site Map Usability  
Users go to site maps if they are lost, frustrated, or looking for specific details on a crowded site. A site map's main benefit is to give users an overview of the site's areas in a single glance by dedicating an entire page to a visualization of the information architecture. If designed well, this overview can include several levels of hierarchy, and yet not get so big that users lose their ability to grasp the map as a whole. This report is based on usability research with real users and the way they use real site maps. It contains 28 design guidelines that will make site maps easier to use and make websites and intranets easier to navigate.

Sep 2002   12   $64.00   158   $0.41  
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10 Best Intranets of 2002  
This report reviews the designs and usability of ten intranets that were chosen from a much larger number of nominated designs. The report is richly illustrated with 104 screenshots, giving readers the unique opportunity to see good intranet designs that are usually hidden behind a firewall.

Nov 2001   13   $44.00   111   $0.40  
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10 Best Intranets of 2001  
Most of the intranets represent huge companies or government agencies with large amounts of documents and mission-critical applications such as sales force automation. But it is interesting to note that some of the winning designs represent small companies or non-profits, proving that great intranet usability can be found in a wide variety of places. A large budget will certainly do some good, but the best intranets come from a focus on simplicity, iterative design, and willingness to let the design be driven by users' needs.

Dec 2000   26   $34.00   90   $0.38  
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WAP Usability Report  
The report details the many usability problems that caused users to come to this negative conclusion. Unless the usability of mobile Internet services and devices improves considerably, people will simply not use them and billions of dollars will be wasted.

May 2001   37   $138.50   389   $0.36  
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E-commerce User Experience  
Everybody we have talked with recommended charging a thousand dollars for each of the E-Commerce User Experience reports. First, this is the price that traditional "analyst companies" charge for their reports, and second, any e-commerce site would gain many times more in increased sales from even the smallest improvement in usability. If there is even a single one of our guidelines that a site has overlooked in its design, it would make several thousand dollars from following that one bit of advice.

Oct 2002   13   $64.00   188   $0.34  
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Flash Usability: Design Guidelines for Web-Based Functionality, Tools, and Applications  
This report is based on usability research with 46 different Web-based applications in Flash that were tested with users in the United States, Germany, and Japan. We tested the way people use real, current applications to achieve representative tasks. The report contains 117 design guidelines that will make Flash applications more aligned with human behavior and thus easier to use.

Jan 2004   7   free 24    
Adaptive Path
Presidential Campaign Sites  
This comprehensive analysis reveals which Democratic candidates’ Web site is the most (and least) voter-friendly. From home pages to blogs, this report scores each site, identifies the 26 most important features, and gives six pages of best practices for handling home pages, contributions, activism, issues, campaign news, and more.

Oct 2002   4   free 13    
37 Signals
Sites that Don't Click  
Why would any retail Web site feature a product on its homepage without giving you the chance to easily buy or learn more about that product? We don't think there's a good answer to this question. And yet a surprising number of prominent retail Web sites are frustrating potential customers by featuring products on their homepages without providing direct links to purchase or learn more about those products.In this Research Brief, we reviewed the home pages of 10 prominent retailers and found that all of them displayed product images that were either non-clickable or were clickable but did not lead to a page where the featured product could be bought. Even worse, a surprising number of high-profile retailers featured products on their homepages that were nowhere to be found within their sites.

Jun 2002   1   free 21    
UIE
Enhancing User Interaction in Pet Market  
We analyzed how Macromedia's Pet Market application, Java's Pet Shop and NET's Pet Store contributed to the user experience. In our analysis, Macromedia's Pet Market application was the standout leader in the web application space.

Jan 2002   5   free 17    
UIE
Macromedia Flash: A New Hope for Web Applications  
This white paper explores how Flash can help developers build the next generation of rich, dynamic web applications. We also look at several new applications that have recently appeared on the scene and talk about how they leverage the benefits of Flash.

Oct 2001   1   free 12    
UIE
Are the Product Lists on Your Site Reducing Sales?  
You can increase sales on your site as much as 225% by providing sufficient product information to your customers at the right time. In our recent research, we found that the design of product lists directly affected sales. On sites that did not require shoppers to bounce back-and-forth between the list and individual product pages, visitors added more products to their shopping cart and had a more positive opinion of the site. By understanding your customer expectations and needs, and designing your product lists accordingly, you can significantly increase your sales.

Oct 2001   5   free 7    
UIE
What Causes Customers to Buy on Impulse?  
Impulse purchases represent almost 40% of all the money spent on e-commerce sites, according to recent tests we conducted at User Interface Engineering. What drives shoppers to make these impulse purchases? It isn't price, but rather it's tied to design elements of the site itself.

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